I’ve been thinking about what a website like VoxDev looks like in 2030. Here are, in my view, the key trends impacting communications today, and the strategies I believe will continue to be a success.
Great piece. One thing I'd push back on slightly (or at least nuance) is the idea that people are moving away from institutions toward individuals and influencers.
What we see in practice is more complicated. Institutions still carry something individuals often don't: infrastructural reach, long-term credibility, and the kind of trust that accumulates over years of consistent presence. That doesn't disappear just because someone with 50k followers says something compelling.
The more interesting shift we're noticing is actually offline. Public discussions, expert talks, open meetings — we're seeing growing interest and deeper participation at in-person events. People seem hungry for spaces where knowledge is discussed, not just broadcast.
Great piece. One thing I'd push back on slightly (or at least nuance) is the idea that people are moving away from institutions toward individuals and influencers.
What we see in practice is more complicated. Institutions still carry something individuals often don't: infrastructural reach, long-term credibility, and the kind of trust that accumulates over years of consistent presence. That doesn't disappear just because someone with 50k followers says something compelling.
The more interesting shift we're noticing is actually offline. Public discussions, expert talks, open meetings — we're seeing growing interest and deeper participation at in-person events. People seem hungry for spaces where knowledge is discussed, not just broadcast.